Laserfiche WebLink
56 <br />CABARRUS <br />ECONOMIC D E V E L O P M E N T <br />Information — NAICS 51 (cont.) <br />5. Distributors of information and cultural products can easily add value to the products they distribute. <br />For instance, broadcasters add advertising not contained in the original product. This capacity means that <br />unlike traditional distributors, they derive revenue not from sale of the distributed product to the final <br />consumer, but from those who pay for the privilege of adding information to the original product. Similarly, <br />a directory and mailing list publisher can acquire the rights to thousands of previously published <br />newspaper and periodical articles and add new value by providing search and software and organizing <br />the information in a way that facilitates research and retrieval. These products often command a much <br />higher price than the original information. <br />The distribution modes for information commodities may either eliminate the necessity for traditional <br />manufacture, or reverse the conventional order of manufacture - distribute: A newspaper distributed on- <br />line, for example, can be printed locally or by the final consumer. Similarly, it is anticipated that packaged <br />software, which today is mainly bought through the traditional retail channels, will soon be available <br />mainly on -line. The NAICS Information sector is designed to make such economic changes transparent <br />as they occur, or to facilitate designing surveys that will monitor the new phenomena and provide data to <br />analyze the changes. <br />Many of the industries in the NAICS Information sector are engaged in producing products protected by <br />copyright law, or in distributing them (other than distribution by traditional wholesale and retail methods). <br />Examples are traditional publishing industries, software and directory and mailing list publishing <br />industries, and film and sound industries. Broadcasting and telecommunications industries and <br />information providers and processors are also included in the Information sector, because their <br />technologies are so closely linked to other industries in the Information sector. <br />I RS <br />r <br />ACN <br />Concord, NC <br />Information Local Examples: ACN and Windstream Communications <br />Cabarrus Economic Development 3003 Dale Earnhardt Boulevard, Kannapolis, NC 28083 USA <br />704.782.4000 1 CabarrusEDC.com I FaceBook.com /CabarrusEDC I Twitter.com /CabarrusEDC <br />IN'IIi3iNA'I IllNnl. I�:[:IINtIMI[: <br />/ / / <br />' l Ll / t <br />1 -3 Page 328 <br />