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70 <br />CABARRUS <br />ECONOMIC D E V E L O P M E N T <br />Retail Trade — NAICS 44 -45 (Cont.) <br />The first eleven subsectors of retail trade are store retailers. The establishments are grouped into <br />industries and industry groups typically based on one or more of the following criteria: <br />(a) The merchandise line or lines carried by the store; for example, specialty stores are distinguished from <br />general -line stores. <br />(b) The usual trade designation of the establishments. This criterion applies in cases where a store type is <br />well recognized by the industry and the public, but difficult to define strictly in terms of commodity lines <br />carried; for example, pharmacies, hardware stores, and department stores. <br />(c) Capital requirements in terms of display equipment; for example, food stores have equipment <br />requirements not found in other retail industries. <br />(d) Human resource requirements in terms of expertise; for example, the staff of an automobile dealer <br />requires knowledge in financing, registering, and licensing issues that are not necessary in other retail <br />industries. <br />2. Nonstore retailers, like store retailers, are organized to serve the general public, but their retailing <br />methods differ. The establishments of this subsector reach customers and market merchandise with <br />methods, such as the broadcasting of "infomercials," the broadcasting and publishing of direct - response <br />advertising, the publishing of paper and electronic catalogs, door -to -door solicitation, in -home <br />demonstration, selling from portable stalls (street vendors, except food), and distribution through vending <br />machines. Establishments engaged in the direct sale (nonstore) of products, such as home heating oil <br />dealers and home delivery newspaper routes are included here. <br />The buying of goods for resale is a characteristic of retail trade establishments that particularly <br />distinguishes them from establishments in the agriculture, manufacturing, and construction industries. For <br />example, farms that sell their products at or from the point of production are not classified in retail, but <br />rather in agriculture. Similarly, establishments that both manufacture and sell their products to the general <br />public are not classified in retail, but rather in manufacturing. However, establishments that engage in <br />processing activities incidental to retailing are classified in retail. This includes establishments, such as <br />optical goods stores that do in -store grinding of lenses, and meat and seafood markets. <br />Wholesalers also engage in the buying of goods for resale, but they are not usually organized to serve <br />the general public. They typically operate from a warehouse or office and neither the design nor the <br />location of these premises is intended to solicit a high volume of walk -in traffic. Wholesalers supply <br />institutional, industrial, wholesale, and retail clients; their operations are, therefore, generally organized to <br />purchase, sell, and deliver merchandise in larger quantities. However, dealers of durable nonconsumer <br />goods, such as farm machinery and heavy duty trucks, are included in wholesale trade even if they often <br />sell these products in single units. <br />Retail Trade Local Examples: Wal -Mart, The Bead Lady, Falls Jewelers <br />Cabarrus Economic Development 3003 Dale Earnhardt Boulevard, Kannapolis, NC 28083 USA <br />704.782.4000 1 CabarrusEDC.com I FaceBook.com /CabarrusEDC I Twitter.com /CabarrusEDC <br />fDo <br />Attack manl i <br />1 -3 Page 342 <br />