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Draft 1.1 -- Not for Distribution or Circulation <br />• Finance – There is one category in finance which is the single most <br />centralized category within NAICS – and that is running a central monetary <br />system. No community can mimic the Federal Reserve. So the 134 jobs <br />envisioned here under the 25% shift are unlikely. <br />These considerations remove 171 jobs from what's possible even with a 25% shift. <br />Some economists and economic developers will make arguments about why businesses <br />in other sectors may or may not be competitive. But as I document in The Small -Mart <br />Revolution, in all but seven of the 1100 NAICS sectors, there are more examples of <br />competitive small businesses than large businesses. And these models offer a compelling <br />universe of business opportunities for Cabarrus County, if an entrepreneur – or an <br />entrepreneurial - support agency – is prepared to find, study, and develop them. <br />Moreover, there are reasons to suspect that the economies of scale for local businesses <br />are improving. In 1970, services made up 45 percent of consumer spending in the United <br />States. By 2008, they grew to 60 percent. This trend is mirrored in other industrialized <br />countries. As people make more money, they get saturated with "stuff." Once you have <br />your third car, your fourth computer, your fifth television set, you begin to see the virtue <br />in spending your next available dollar on more education or health care. This trend is <br />great news for localization, because most services are inherently local and depend on <br />face -to -face relationships with people we know and trust. <br />As noted about, about two thirds of the anticipated jobs in Cabarrus County fall in the <br />category of services – professional, financial, personal, health, and education. There is <br />no competitive reason why these jobs cannot be created locally. <br />To understand the plausibility of localizing more businesses involved in goods, it's useful <br />to remind ourselves how much our economy has been built on affordable oil. Cheap, <br />plentiful, concentrated, and portable oil has heated our homes and offices, propelled our <br />cars and jetliners, powered our machinery, and brought the entire world into an industrial <br />age. Periodic shortages, such as during the OPEC embargoes of the 1970s, and periodic <br />price spikes, such as during the summer of 2008 when gasoline topped $5 per gallon, <br />have reminded us of our dependence on crude. <br />Over the next few decades, and possibly sooner, oil supplies will dwindle sharply. Many <br />experts contend that world oil supplies have already "peaked" and that we're about to <br />experience sharp rises in oil prices. Even the critics of the peak oil concept —those who <br />wax bullish about new reserves of oil under the ocean floor or in the remote reaches of <br />Canada—concede that exploration of these places is extremely expensive and that prices <br />are heading upward. The only real debate is over how quickly energy costs will rise and <br />whether energy alternatives can ramp up fast enough to prevent critical energy shortages. <br />The features of the post - petroleum era will almost certainly increase the competitiveness <br />of local business. Rising oil prices will encourage the spread of community -based energy <br />service companies, solar equipment installers, and household geothermal services. As <br />more people balk at skyrocketing costs of commuting to work, they will increasingly turn <br />33 <br />1 -4 <br />Attachment number 1 <br />Page 335 <br />