AG 2006 12 18 - Laserfiche WebLink

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~~ ~ Conclusions Resporderts express concern for how the rapid growth in the area will be managed Most respondents agree Cabarrus Courty should pUf5ue opportunities for land conservation (46"10 strongly and 20% somewhat) Most respondents agree the County should restrict the extension of utilities and services to comot new construction (34% stro~ly and 17% ) somewhat However, 31% disagree with this approach. 37% are dissatisfied with the pace of growth 24% are dissatisfied with open space preservation In general, respondents are satisfied with the programs and services available in Cabarrus Courty. Areas of lowest satisfaction are also areas of low awareness (including Veteran's Services, Conservation Easements, Housing Rehabilitahon, and Tax Releif Exemptions). Raising awareness of these services and how they benefit the community, will impro~ perceptions 54% or respondents are aware of the website and 44% of respondents have used it. This indicates that most responderts who are aware of the website have used it The County should make an effort to ralse awareness of the website because it is an easy, inexpensive way to keep dtizen's informed_ However, minorijies are less ~kety to have internet access and would benefit from alternative methods of communication 13 MarketWISe ~~ ~ --.. MarketWise Detailed Results ~~ ~ ~~ Demographic Summary Emolovmenl SIalus Full time: 55% Retired: 23% Part-time: 8% Homemaker: 6% Unemployed! Disabled. 6% Student: 1 % Income Less than $25,000: 14% $25K 10 < $50k 20% $50 10 <$75K 22% $75 to < $100K 19% $100 or more 12% Refused: 12% (58% of respondents who work commute outside the Counly ) 17 MarketWIse ~ ~ Conclusions Awareness of the email newsletter is lowest among respondents age 18-34. This is a missed opportunity because these respondents are the most likely 10 have internet access and are less informed than respondents in older age brackets. The Cabarrus County Goverrvnent Channel might also be an underutilized SOUfce of information_ Only 55% of respondents are aware of the channel and fewer are aware of the programming 14 MarketWISe ~~ ~ ~~ Demographic Summary ~ Male: 47% Female. 53% &m 16-34 16% 35-44 20% 45-54 23% 55-64 20% 65+: 19% CitvfTown of Residence Concord: 61% Kannapolis 19% Harrisburg 12% Midland: 4% Mt. Pleasant 3% Other: 1% ~ White: 85% Black: 12% Other 3% Educalion Less than HS: 6% HS graduale: 27% Some college: 27% 4.yr degree +: 39% Years in Cabarrus Co Less than 2: 10% 2-5: 14% 6-10. 13% 10-20 21% 20+: 43% Marital SIatus Married: 72% 16 MarketWise ~~ Transportation and Environmental Issues ~ (Q7-11) Please rilte your ~I of agreement wtth each of the foUowlng lbltementl: Mean 8. Cabatrus Co. shOuld pursue opportunitles to 6.7 purc~ land for conservation 7. Support bonds for transportation 6.3 impr~Vlts 9. Cabarrus Co, has enough land for parkS/r~ 6.1 use. to, To control nl!W construCtion..,Co. shOllld restrict exte15ion of ulJllbl!S/servlcl!S. S.6 11. Cabarrus Co. does a good jotJ protl!cting strl!al'nS,crel!ks,rl!SelVOirs. 6.0 ~ - .... "'" .~ "'~ . 8,9-Stroogly agrl!f! 06,7"SCllTIl!what a.;;!fel! illS.. Midpoint a t-'1-Disagree . Don't know 1B MarketWISe \ \.. '-\ p--CA,. 3