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B. MARKETING AND RECRUITMENT SERVICES - In addition to the above, the <br />Cities of Concord and Kannapolis will provide the EDC with supplemental <br />revenucs of $60,000.00 and $40,000.00 respecUvely for the term of this <br />contract to promote Cabarrus County as the best place for targeted industries <br />to locate their businesses. The Town of Harrisburg will contribute $5,216.00 <br />for the same purpose. The Towns of Midland and Mt. Pleasant will be invited <br />to participate based upon a$5,000.00 contribution from each to the EDC. <br />Each town will be allowed to submit a list of five names for consideration for <br />appointment to the EDC Board. One person from each list will be selected for <br />appointment by the EDC Board. EDC will develop and implement an <br />aggressive marketing plan that provides for program analysis and <br />measurement while also making business recruitment trips and other contacts <br />to inc~ease peneuation into desired target industries by performing the <br />following. <br />1. Develop and implement a multi-year mazketing plan including tazgeted <br />advertising and supported by the production of high-quality <br />demographic, economic, and promotional material to be used for <br />direct mail, prospect visits, business recruitment trips, trade <br />missions and follow-up contacts. Plan should include milestones <br />to gauge program success and for fine-tuning the program. <br />2. Use targeted industry list (automotive equipment; motorsports; <br />information technology manufacturing, service and wholesale <br />trade; finance; insurance; and headquarters and office space and <br />research and development activities for regional (Southeast U5), <br />national and North America type operations including <br />pharmaceuticals and biotechnology) to guide activities and <br />expenditures. <br />3. Operate and maintain a comprehensive web site showcasing available <br />County properties. Develop new strategy to drive potential <br />proapects to EDC Web site through seazch engines, existing <br />collateral and affiliate Web sites and to serve Web site visitors <br />with targeted content for target businesses interested in Cabarrus <br />County. <br />4. Capture prospect data such as contact information, reason(s) for <br />relocating, special interests, and company statistics through a Web- <br />based form that rewards visitors with additional information on <br />Cabarrus County. <br />5. ' Promote small business development by providing direct assistance to <br />existing enterprise, advice on business plans for aspiring business <br />owners and by referrals to the staffs of impacted municipalities <br />responsible for small business assistance. <br />6. Develop new businesses by using targeted industry list and making <br />regular economic development business contacts. These contacts <br />('obiu ru~ ('nmuc Pl' ' IluB . I'a!~: ~1 <br />G- i~ <br />